Whole Foods Is Innovating in the Wrong Direction

Whole Foods Market (NASDAQ: WFM) plans to start a new store format to appeal to the "millennial generation."  Co-CEO John Mackey describes the yet-to-be-named concept as a "streamlined, hip, cool, technology-oriented store that has lower capital, perhaps a little less labor cost and lower prices."  Most of the coverage of the announcement has expressed concerns that value-oriented stores will cannibalize existing Whole Foods stores and damage value perceptions of the brand.

from Forbes - Business http://ift.tt/1FaaspT