Alibaba has finally decided to launch its own video streaming platform – Tmall Box Office. While late to the industry, Alibaba should be able to establish a strong market position alongside its rivals Baidu and Tencent, which together make up the BAT trio. However, concerns remain about market leader Youku Tudou, in which Alibaba owns a 16.5% stake, and Sohu, which is priced out of the video streaming market.
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Launch of rival video platform to give Alibaba a boost
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